Improving your SEO performance is all about using the tips and tricks that can take you in a highly beneficial direction of success. Our very own Google comes up with a large number of tools and functionality that you can use to boost your SEO performance to a note-worthy level.
Google Trends is one of such highly beneficial Google products that you can use to create something very unique and impressive to give your SEO a healthy boost. To make your SEO decisions, you must be aware of the most necessary data and graphs so that you can improve the credibility of your strategy.
Table of Contents
What is Google Trends?
Google Trends is one of Google’s free tools that offer you data and graphs based on the specific searches in Google and YouTube. Google first launched its free tool Google Trend in 2006. It released the most recent version in May of 2018.
How do you use Google Trends to improve your SEO?
You can use Google Trends in multiple ways that can give you deeper insight into your SEO optimization strategies build up. You can use the data and analytics to include those in your strategy building which helps you to gain an impeccable site presence and credibility. Here is how you use it. Get top-notch services from a reputable SEO agency to get the most of Google Trends data analysis.
To find the search volume trends
You can consider using Google Trends to find out the trend for the search volume. The Find Search Volume Trends in this tool come in the form of a keyword research feature. Start with typing a keyword here, and it will show you the trends for keywords over the previous year.
With this feature, you can quickly find out the keywords which are quickly becoming popular. It will help you to create content around the keywords which people are having in their focus.
1. To find out related keywords
Feel free to use this tool to find out all the related keywords that will help you for better value addition in your content.
It shows you all the trending keywords that you can use to make up content for related queries. As you run a search in this tool, it will show you the list of keywords which are having close relation to what you have types that are trending all over. Also, this tool will show you the exact percentage for the increase of your search volume for your related searches on this list.
2. To unleash related topics for video content and blog
To stay in the spotlight of popularity, you must create this blog and video content that has higher demand in the market. You can use this tool to find out related topics to your searches.
The result will show you all the broad topics that people are searching in Google. Google Trends considers the closely related terms that you just have typed in. It lets you create an entire series for blog posts, social media posts, or videos that relate nearly to these topics.
3. To know about local search trends
If you run a local business, then you must be quite aware of the local trends which are ruling in a particular region. You can use Google Trends to perform your local searches. It will offer you unique access to a pool of topics that are currently trending massively. You can also get the help of SEO experts for local home services. In this way, your site could reach more clients within your particular region.
This feature of Google Trends shows you the variety of keyword trends in various cities, sub-regions, and states. It lets you segment your searches and get information about what you are looking for.
4. To find breakout keywords
As per Google breakout means those keywords about which Google does not have enough data for search volume for a further meaningful before and after percentage difference.
Hence any search term that is growing more than 5000% will mark it as breakout rather than noting the exact percentage. These keywords are not yet competitive. You can get a foothold on the first page of Google before that keyword goes mainstream. Thus having access to such breakout keyword data is always helpful to improve your decision making.
Using Google products always brings about some unique benefits for the users. To give your SEO the right direction to flourish, you can use Google Trends data which is highly beneficial. All the analytics that you get here improves the strategy credibility that you can use in your SEO content.