Social media ads are one of the fastest ways businesses and brands grow awareness, drive website traffic, and generate more sales. However, despite spending a lot of money on it, some brands still struggle to create compelling social media videos or image advertisements.
Therefore, it’s crucial to adhere to the requirements and guidelines the social media platform provides while developing social media ads. If you don’t, your advertising might not upload or even fail to accomplish the intended objectives.
Suppose you’re unsure of the proper ad specifications to adhere to. In that case, you should look for an updated guide that includes the vital image and video specs for all social media platforms. And in that regard, this article—which is a 2022 edition of social media ad specifications for websites like Facebook, Instagram, Twitter, YouTube, and LinkedIn—is your best bet.
Let’s get to the reason you’re here without further ado.
Facebook Ad Specs
With a large audience, Facebook is the most popular social media platform, with over 2.89 billion monthly active users. Therefore, Facebook advertising is a fantastic investment for any brand. A few crucial ad specifications are:
Facebook Image Feed
- Resolution: 1200 x 628 px
- Aspect ratio: 9:16 to 16:9
- Formats: JPG, PNG
- Headline: 25 characters
- Link Description: 30 characters
Facebook Video Feed
- Use the highest resolution
- Minimum resolution dimensions: at least 1080 x 1080
- Aspect ratio: 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
- Formats: MP4, MOV
- Maximum video file size: 4GB
- Maximum video length: 240 minutes
Facebook In-stream videos
- Use the highest resolution
- Aspect ratio: 16:9
- Formats: MP4, MOV
- Max video file size: 4GB
- Video length: 5 seconds to 10 minutes
- Sound and captions recommended
Facebook Carousel Ads
Image
- Resolution: 1080 x 1080px
- Aspect ratio: 1:1
- Formats: JPG, PNG
- Max image size: 30MB
Video
- Resolution: 1080 x 1080px
- Formats: MP4, MOV
- Max video file size: 4GB
- Max video length: 240 minutes
- Card Number: 2 to 10 cards per ad
Facebook Stories Ads
Image
- Resolution: 1080 x 1920px
- Aspect ratio: 1.9:1 to 9:16
- Formats: JPG, PNG
- Maximum file size: 30MB
Video
- Resolution: at least 1080 x 1080px
- Aspect ratio: 1.91:1 to 9:16
- Formats: MP4, MOV
- Maximum video file size: 4GB
- Maximum video length: 15 seconds
- Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan
- Audio quality: Stereo AAC audio compression at 128kbps+
Instagram Ad Specs
Because Instagram added a fresh flavor to social media, its popularity among internet users has soared since its introduction. When implementing your Instagram advertising strategy, these are some essential Instagram ad specifications to remember:
Instagram Image Feed
- Resolution: 1080 x 1080px (square), 1080×1350px (Vertical), 1200×628px (landscape)
- Aspect ratio: 1:1 (square), 4:5 (Vertical), 1.9:1 (landscape)
- Formats: JPG, PNG
- Caption length: 125 to 2200 characters
Instagram Video Feed
- Resolution: 600 x 600px (square), 600×750px (Vertical), 600×315px (landscape)
- Aspect ratio: 1:1 (square), 4:5 (vertical), 1.9:1 (landscape)
- Formats: MP4, MOV
- Maximum video size: 4GB
- Maximum video length: 120 seconds
- Video max frames: 30fps
Instagram Carousel Ads
Image
- Resolution: 1080 x 1080px
- Aspect ratio: 1:1
- Formats: JPG, PNG
- Maximum image size: 30MB
- Card Number: 2-10 per ad
Video
- Resolution: 600 x 600px (minimum), 1080 x 1080px (maximum)
- Aspect Ratio: 1:1
- Formats: MP4
- Maximum video file size: 4GB per video/card
- Maximum video length: 60 seconds
- Card number: 2-10 per ad
Instagram Stories and IGTV Ads
Image
- Resolution: 1080 x 1920px (minimum: 600 x 1067px)
- Aspect ratio: 9:16
- Formats: JPG, PNG
- Maximum image size: 30MB
Video
- Resolution: 1080 x 1920px
- Aspect ratio: 9:16
- Formats: MP4, MOV
- Maximum video file size: 4GB
- Maximum video length for stories: 15 seconds
- Max video length for IGTV: 10 minutes (minimum of 15 seconds)
- Use a resolution of 720p.
- Video Codecs: h.264, VP8
- Audio Codecs: AAC, Vorbis
Twitter Ad Specs
Twitter advertising may not be as common as those on Facebook and Instagram. However, it has been proven that these ads still have strong clickthrough rates and conversion rates, so you shouldn’t sleep on this platform. These are the key requirements you need to keep in mind if you want to promote on Twitter.
Twitter Promoted Image Ad
- Resolution: minimum width of 600 px, maximum of 1200px (any height is acceptable; however, heights that exceed the width will be cropped to 1:1)
- Aspect ratio: between 2:1 and 1:1
- Formats: JPG, PNG, GIF
- Tweet copy: 280 characters with links reducing it to 257 characters
Twitter Promoted Video Ad
- Aspect ratio: 1:1(always recommended)
- Video length: maximum of 2 minutes and 20 seconds)
- File Size: 1GB
- Formats: MP4, MOV
Twitter Carousel Ads
Image
- Card number: 2 to 6 per ad
- Website title: 70 characters, but 50 is recommended due to possible truncation
- 800 x 418 pixels for 1.91:1 aspect ratio
- 800 x 800 pixels for 1:1 aspect ratio
- Maximum image size of 3MB
- Maximum file size per card of 20MB
- Formats: PNG and JPEG are recommended; BMP and TIFF are not accepted.
Video
- Resolution: 1200×1200px or minimum of 640×360px
- Aspect ratio: between 2:1 to 1:1, but 1:1 is recommended
- File size: 1GB, but below 30MB recommended
- Video length: maximum of 2 minutes and 20 seconds
- Formats: MP4 or MOV
YouTube Ad Specs
YouTube marketing has demonstrated that video is still effective. Compared to reading, people are more likely to recall what they watched. Because of this, YouTube ads have a high conversion rate. Additionally, YouTube has a vast audience reach as a social media site. These are the fundamental guidelines to get the most out of your YouTube advertisements.
Video Ads
- Resolution: 640×360 (16:9 aspect ratio) or 480×360 (4:3 aspect ratio)
- Video Codec: H.265, MPEG-1, MPEG-4
- Audio Codec: AAC, MP3
- Frame Rate: 30 FPS
- File Size: Max. 1 GB
YouTube TrueView In-stream Ads
- Aspect ratio: 640 x 360px (16:9) or 480 x 360px (4:3)
- Formats: AVI, ASF, MP4, MOV, MPEG, QuickTime, Windows Media
- File size: Maximum 1GB
- Length: 12 seconds to 3 minutes
- Platform: desktop and mobile
- Google Ad policies apply
Bumper Ads
- Resolution: 640x 360px, or 480× 360px
- File types: AVI, ASF, MP4, MPEG, QuickTime, Windows Media
- Maximum animation time: 6 seconds
- Maximum file size: 1GB
- Platform: Desktop and Mobile
LinkedIn Ad Specs
Social media advertising does not fall behind in this professional app setup. This is a result of internet users’ involvement with LinkedIn rapidly increasing. These are the vital requirements to be aware of to advertise on LinkedIn effectively.
LinkedIn Image Feed
- Resolution: 1200 x 627px
- Aspect ratio: 1.91:1
- Formats: JPG, PNG
- Maximum image size: 5MB
- Headline text: 70 to 200 characters
- Introductory text: 150- 600 characters
- Ad name: 255 characters
Video Feed
- Resolution: 1080 x 1080px
- Aspect ratio: 1:1
- Video file types: MP4 only
- Maximum video file size: 200MB
- Maximum video length: 30 minutes
- Audio file types: AAC or MPEG4
- Maximum video file size: 64KHz
LinkedIn Image Carousel Ads
- Resolution: 1080 x 1080px
- Aspect Ratio: 1:1
- Formats: JPG, PNG, and GIF (non-animated only)
- Maximum file size: 10MB
- Card number: 2 to 10 per ad
Every social media site has various rules and requirements for its ads. If you want to create an ad for each platform, you must use the correct specs. For instance, Twitter will not accept Facebook’s ad specifications and vice versa. Therefore, you need to be aware of each platform’s ad specifications and rules to accomplish the goal of your social media advertisement and make the most out of your advertising budget.
