Marketplaces like Amazon and eBay are some of the most popular names in the world of e-commerce. Numerous e-commerce businesses use these online retail giants to sell online and thrive in this highly competitive industry. Also, millions of online shoppers buy from these sites. However, when it comes to selling online, there’s more than meets the eye.
Here’s a list of the pros and cons of using Amazon or eBay for developing your e-commerce business.
Pros Of Selling On Amazon And eBay
- Access To A High Traffic Channel
Businesses can benefit from the high traffic channel of online retail giants like Amazon and eBay. Reports have found that these marketplaces attract over 150 million users in a month.
- Reach Out to New Customers
The vastness of online marketplaces like Amazon and eBay lets you reach out to new customers and spread brand awareness. Through these retail companies, you can acquire potential customers for your business and increase the overall sales of the products.
- Customers Prefer Online Marketplaces
A majority of customers prefer shopping online from well-established marketplaces such as Amazon and eBay. The high-performing systems of these online retail giants, ensure a hassle-free shopping experience for the customers.
Cons Of Selling On Amazon And eBay
- High Fee
The biggest drawback of using marketplaces such as Amazon and eBay to sell online is the high transaction fee. This drawback, along with the low-profit margin, can make your business suffer financially.
- Syncing Inventory
Syncing inventory is another challenge faced by online businesses. Selling with market giants like Amazon can make it difficult for you to keep track of the inventory levels. In a few cases, it may lead to an ‘out of stock’ scenario that could hurt the business.
- Less Control
When it comes to promoting or advertising your product, marketplaces such as Amazon and eBay are known to offer limited options. Their strict selling policy can make it difficult for you to advertise your products the way you desire.
Develop Your Own Business Website
A lot of online businesses have started their own business website and managed to establish a name for themselves in today’s competitive era. Moreover, there are many e-commerce platforms that allow businesses to build their own website that conveys the brand message and reaches out to online customers. While there are many available platforms that you can use to sell online, Shopify is a crowd favorite because of its many advantages.
Benefits Of Developing An E-Commerce Business Through Shopify
Easy Process To Setup Business
Shopify is a smooth, easy-to-use e-commerce platform that makes launching your online business simple. Their robust system ensures that everything, from designing the interface to make it user-friendly, is done without any problems.
Attractive Online Store
A visually attractive online store helps draw the user’s attention. By developing an e-commerce business through Shopify, you will be able to create a website that features top-notch design. Also, Shopify provides you access to templates that you can use to create an online store that grabs the attention of the customers and makes your store stand out.
Ease Of App Integration
Shopify provides a myriad of customization options that makes it easy for the online store to integrate with applications. By integrating your e-commerce business with various apps, you will improve the overall functionality of the online store. It also improves customer satisfaction.
Online customers prefer web pages that load faster and perform without any problem. This area is where Shopify stands out from other e-commerce platforms. An e-commerce business developed through Shopify performs fast and ensures customers have a seamless shopping experience.
Prompt Customer Support
The prompt customer support services offered by Shopify is another advantage that makes this e-commerce platform one of the best. The 24/7 service provided by Shopify over various channels like e-mail, phone, and chat ensures high-quality customer care service.
Access To Various Marketing Tools
The search engine optimization functionality offered by Shopify lets you increase your business’ online presence and gain a competitive edge. You also get access to an array of marketing tools, such as the Shopify Payment gateway, that help enhance your brand’s presence and make selling online easier.
Given the dramatic rise of smartphones, it has become essential for online stores to be mobile responsive. The themes and features of this e-commerce platform ensure that your webpage works perfectly on mobile devices, whether they are Android or iOs-based.
Top Amazon Famous Quotes
A company shouldn’t get addicted to being shiny, because shiny doesn’t last. – Jeff Bezos
I believe you have to be willing to be misunderstood if you’re going to innovate. – Jeff Bezos
It’s not an experiment if you know it’s going to work. – Jeff Bezos