How to find roofing leads online?

As a roofing contractor, I understand the importance of discovering new leads for my business. In this day and age, the most viable approach to finding such leads is through the use of the internet. By implementing various tactics and strategies, roofing contractors can attract potential customers and generate high-quality leads without leaving the comfort of their homes. Here are some of the most successful tactics related to how to find roofing leads online.

One of the most effective tactics is Search Engine Optimization (SEO). SEO is the process of optimizing your website so that it appears at the top of search engine results pages (SERPs) for relevant keywords. By ranking higher in search results, your website will receive more traffic and generate more leads. Research indicates that 75% of individuals never scroll past the first page of search results, thus it is crucial to rank as high as possible.

Social media marketing is another effective approach to discovering roofing leads online. Platforms such as Facebook and Instagram are great for reaching potential customers and establishing a rapport with them. By creating engaging content and engaging with your audience, you can generate leads that are more likely to convert into an actual business. 89% of marketers say that social media has increased their exposure, and 75% report an increase in traffic to their websites.

Paid advertising is another effective method for finding roofing leads online. By utilizing platforms such as Megaleads, Google Ads, or Facebook Ads, you can target potential customers with relevant ads that lead them to your website. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads, according to a study by WordStream.

It’s important to note that discovering roofing leads online is not just about using the right tactics. You also need to comprehend the market demand for roofing services. According to a report by IBISWorld, the roofing industry is expected to grow at an annual rate of 1.7% over the next five years. This growth is being driven by an increasing number of homes in need of new roofs due to aging and damage from natural disasters.

Understanding the different types of certified roofs that homeowners can get is also important when discovering roofing leads online. Two of the most popular certified roofs are Owens Corning and GAF. These roofs are certified by the manufacturer and come with a warranty that guarantees their quality and durability. By promoting these types of roofs on your website and in your advertising, you can attract homeowners who are looking for high quality and reliable roofing services.  

For example, as a NY solar company, we are always looking at people’s homes and we can tell when a roof is getting older.  You usually see streaks up and down the asphalt shingles.  Roofing and home solar do go hand in hand.  It’s good to be well-versed in both products because a cross and upsell will always help a homeowner and make you a nice commission on the sale.

In conclusion, discovering roofing leads online is vital for the success of any roofing contractor. By implementing tactics such as search engine optimization, social media marketing, and paid advertising, roofing contractors can attract potential customers and generate high-quality leads. Additionally, comprehending the market demand for roofing services and the different types of certified roofs available is also key. By staying up-to-date with industry trends and embracing the power of digital marketing, roofing contractors can thrive in today’s competitive marketplace.