Emotional engagement occurs when there is ultimate customer connection. The customer is delighted by your brand and has no hesitation in suggesting it to family or friends. This is loyalty on another level. Isn’t this the final goal of every marketing approach? Considering consumer psychology in a business’s marketing strategy guarantees more engagement and thus more traffic and sales. This mostly involves the use of video as it taps your consumers’ emotions better. You do not necessarily need professional help, save on the cost by using an online video editor to add any brand awareness boosts to your videos. Promo is a great editor to start this journey with.
Here are a few ways to increase your brand’s emotional engagement:
Do a Thorough Research
This may sound cliché, but research is the key to success. Assess your audience and find out how best to appeal to and reach them; what channels they use and what pain and problem they have. Your goal is to create a solution. Find out what your competition is doing and from that prepare a marketing plan that will make you stand out and connect with your target consumers on a deeper level.
Use Personalization to Build Engagement
Use data collected to recommend products your consumer will specifically like based on previous searches and purchases. For example, streaming services that put up shows based on your likes or e-shopping apps that do the same. Why so? Because your audience will feel valued and understood. Go ahead and show your customers that you know them and you are paying attention. In return, watch your sales grow eventually.
Offer a Discount or Loyalty Program
Perks, rewards, and loyalty programs are making their way into all businesses. With the positive emotional links settled through a loyalty program, membership has a higher chance of increasing especially if the consumers feel that they are saving on costs.
Add a call to action such as links to your promo videos that come up with rewards or discounts when clicked on. This is simple to make with the use of an online video editor that has the feature that lets you add a link to your video.
Just Have Fun with an Online Video Editor
What better way to capture and maintain your audience’s attention than with a combination of humor, compassion, and empathy? Use an online video editor to combine multiple memes and funny clips in your video to tell a story that touches your audience. Keep up with the current trends. Ensure the first three to five seconds are click-worthy and ensure you still make the video repeat your message.
Know, Understand and Own Your Brand
Consumers become more loyal to an authentic brand, Tell stories through testimonials, and aim to make your brand trustworthy. Post tutorials as well so if customers ever want to buy a product, yours comes first in mind. Give them a sneak peek of behind the scenes at your business and to your customers. Loyal customers love this as it makes them feel closer and more connected to your brand.
Introduce Colors and Filters To Set Mood
According to psychology, color has a great effect on the success of your video. Different colors set different moods. For example, red and yellow are happy colors, so they will give a brighter mood. Add suitable colors and filters to enhance your video. You can do this easily using the tools of the online video editor. The lighter and brighter the color, the more positive and happy you will feel.
Add Background Music and Sound Effects
Having background music in your video is an added advantage. The brain has a high chance to remember such audio and each time your consumers hear this music, your product will come into mind. Make sure, however, you check on copyrights for whichever sounds you use to avoid being sued.
Click on the music icon in the online video editor and put in sounds you want while mute the ones you don’t. It is essential to choose music that goes perfectly well with your video and the message you want to get across. Aim to pique your audience’s interest while focusing on how you want them to feel. Choose something appealing and memorable.
Directly Engage Your Consumers
Use UGC (User Generated Content) for your marketing. With the rising social media trends, involve your consumers through setting out challenges and trends that either pay them or not but both aim to increase brand awareness. The more your product is posted, the more popularity it’ll gain. Go out into the field as well and collect their feedback by sending out agents from your company.
Show Social Consciousness
Make your consumers feel like you care about them and the world in general by taking part in charity. This makes them feel like they play a part in well-wishing, establishing a stronger emotional connection.
Final Thoughts
Brand awareness and engagement play an important role in any business’s success. However, note that some content you may decide to post may be inappropriate or offensive to some people. Always have a diverse team to consult. Once you’ve to build consumers’ trust and relationship, keep working to maintain it. As long as you do not limit your creativity and value your consumers’ feedback, your brand’s engagement campaign is guaranteed success.
